New Headquarters Vert Campo Bom / Íntegra Studio Arquitetura
Textual content description offered by the architects. In 2004, French buddies Sébastien Kopp and François-Ghislain got here to Brazil with the concept of reinventing the manufacturing technique of an iconic product for his or her era, sneakers. The challenge aimed to make every stage of this manufacturing course of totally different till the ultimate product. Not solely create a style product, however one which additionally awakens the general public’s want to be taught in regards to the challenge past its aesthetics. See how they’re made. See who. See underneath what situations and the place. That is how VEJA was created, with distribution in one of the best shops in Europe. In Brazil, distribution started in 2013. Nevertheless, on account of a set of things, it was not potential to make use of the title VEJA within the nationwide market. The answer discovered was the title VERT, which suggests “inexperienced” in French.
The preliminary sketch that accompanied the consumer’s temporary advised that the work tables be organized within the corridor on the current ground degree. Subsequently, the challenge developed based mostly on the temporary for utilizing the bottom ground for work areas. Nevertheless, on the primary go to to the place, the principle feeling was darkness and warmth. As a result of it had a really excessive ceiling and few openings, the area appeared unwelcoming in that manner. Therefore the concept of decreasing the peak of the rooms by making a mezzanine. This construction accommodated two ranges of rooms, all with home windows and enough air-con. The rooms on the unique ground degree gained steady openings to the east aspect the place a backyard of tropical crops was put in. Above them, the mezzanine rooms obtained home windows to the east and glass partitions to the hall the place the double-height lighting expands. The environments are linked by dwelling areas stuffed with crops and furnished with colourful modular furnishings that may be modified based on the corporate’s dynamics. Mini canopies had been put in on the ends, encouraging workers to maneuver round. Within the background, linked to the massive corridor, a totally geared up eating room was created. The tables will also be used as casual assembly areas, very like the gardens.
Tennis shows had been put in within the largest assembly rooms, which not solely serve the practical character of the constructing, but in addition enhance the area in a symbolic manner. The form of the pavilion was preserved and on a blind airplane the artist Derlon painted a panel depicting firm references reminiscent of the house of environmentalist rubber tapper Chico Mendes and the cotton harvest. The work took 10 months and the results of this retrofit generated a fluid, welcoming and dynamic area. The challenge carried out by architects Josy Nascimento and Mariana Fonyat from Integra Studio Arquitetura for Vert consisted of the renovation of an deserted industrial pavilion, transferring the set up of the administration and product growth workplace to town of Campo Bom – Rio Grande do Sul. Identical to the manufacturing of sneakers, the work was formed based on the corporate’s beliefs. The pavilion needed to be preserved as a lot as potential, avoiding extreme waste manufacturing. Condemned buildings reminiscent of outdated mezzanines had been remodeled into covers for exterior entry and dwelling areas; The broken roof was changed with thermally insulated tiles and the eliminated sheets had been used as cladding for adjoining buildings; The outdated picket flooring have been restored; The modular sofas that arrange the widespread areas had been upholstered with the cotton canvas utilized in tennis footwear.
Nas maiores salas de reuniões foram instalados expositores de tênis que não só atendem ao caráter funcional do prédio, mas também decoram o espaço de modo simbólico. A forma do pavilhão foi preservada e sobre um plano cego o artista Derlon pintou um painel retratando referências da empresa como a casa do seringueiro ambientalista Chico Mendes e a colheita do algodão. A obra levou 10 meses e o resultado deste retrofit gerou um espaço fluído, acolhedor e dinânico.