Meta Flagship Retailer / Studio Animal

Meta Flagship Retailer / Studio Animal

Textual content description offered by the architects. Meta is a system that works with repetition, meeting, and colour. The objective is to realize not solely a memorable model expertise, but in addition the development of a panorama that crosses from one retailer to a different, in several places, and generates a recognizable model picture utilizing mechanisms of repetition and distinction: similar system, totally different colour ranges. From the extrusion of the Munich brand – the X model – a pores and skin with lots of of them is generated; an enveloping, furry, and polychromatic house that additionally solves the product exhibition. The chosen colours lengthen in stripes which have continuity on the ground, partitions, and ceiling and assist to generate a volumetric expertise of the house. The thought comes from a system that seeks the technology of a spatial identification exportable to totally different locations. The picture is undoubtedly a basic issue, however on this mission it isn’t the place to begin; the benefit of adaptation, copy, and meeting change into the engine of the mission, pushing them to the restrict and reaching that this meeting is diminished to a easy dry meeting operation via tongue and groove and modular panels.

A partir de la extrusión del logotipo de Munich -la marca de la X- se genera una piel con cientos de ellos; un espacio envolvente, peludo y policromático que además resuelve la exposición del producto. Los colores elegidos se extienden en franjas que tienen continuidad en suelo, paredes y techo y ayudan a generar una experiencia volumétrica del espacio. 

La concept parte de un sistema que busca la generación de una identidad espacial exportable a distintos lugares. La imagen sin duda es un issue basic, pero en este proyecto no es el punto de partida; la facilidad de adaptación, reproducción y montaje se convierten en el motor del proyecto, llevándolos al límite y consiguiendo que este montaje se reduzca a una sencilla operación de ensamblaje en seco a través de machihembrados y paneles modulares.