AMO Designs a Juxtaposed Workplace and Pure Panorama for Prada’s 2024 Fall/Winter Menswear Present
For the Fall/Winter Prada 2024 menswear present, AMO has designed an area that attracts inspiration from two contrasting parts of recent life: workplace interiors and the pure panorama. Remodeling but once more the area of the Deposito Corridor at Basis Prada in Milano, the designers have chosen to create a contrasting picture of seemingly reverse parts: rows of workplace chairs illuminated by the white glow of LED lights, standing over a pastoral panorama with meandering creaks and ample foliage. The design goals to focus on this separation between pure instincts and the standard surroundings of recent life.
The area displays Parada’s F/W menswear assortment, which explores related themes of emotional instincts hooked up to the cycles of nature, expressing the connection and need to reconnect with the surface world. Within the Deposito, the panorama is separated by a clear ground, showing as if projected, “an analog projection among the many many digital photos that saturate one’s life immediately.”
The office, represented by the workplace inside, has develop into the “pure habitat of the up to date particular person”. Right here it’s contrasted with the specified picture of romantic surroundings, creating a mix of actuality and abstraction. Through the present, fashions navigated the sinuous association of workplace chairs, whereas the spectators stood suspended beneath the workplace lights and above the glass-covered pure panorama unfolding beneath them.
Structure and Trend: YSL at Mies van der Rohe’s Neue Nationalgalerie and AMO/OMA’s Set Design for Prada
The altering of seasons allows human being to proceed to have a look at the world with recent eyes… the ‘ceremony of spring’ has impressed generations of musicians to reinvent themselves and the seasons have been probably the most constant theme in all faculties of portray… trend aspires to the identical impact of renewal. – AMO
The set design continues the long-standing collaboration between OMA/AMO and Prada, which dates again to 2004. All through the years, the designers have reworked the area on the Deposito Corridor at Basis Prada, reimagining it with movable ceilings, sci-fi-inspired scenography, or dripping liquid partitions separating the fashions from the viewers. This partnership additional demonstrates how structure and trend share an intriguing relationship, influencing one another’s aesthetics and ideas.